Vegas Moose
The project involved a full brand refresh, creating a playful and engaging identity designed to connect with users. The focus was on building a vibrant and memorable presence, to stand out in a crowded and competitive market.
From logo to colour palette, a complete suite of assets were created to bring the brand to life, ensuring consistency across all customer touchpoints. The refreshed identity is modern, bold, and instantly recognisable, helping the brand stand out in the market.
Bruce Moosson, a cheerful and welcoming brand character, was created as an ambassador. Always dressed to impress and engaging with both new and existing users, he reinforces the brand’s personality while remaining consistent across all platforms.
