Abelson Sports (Abelson Info)

Working with Abelson Sports on their brand refresh was an exciting opportunity to bring clarity and cohesion to a leading iGaming and sports data company. The project modernised their identity across digital and print, reflecting a confident and contemporary personality while reinforcing their position as market leaders.
We developed a cohesive brand system, including logo evolution, typography, division icons, brochures, and a user-centric website. Collaborating closely with the client, we delivered a polished and distinctive presence that not only strengthened Abelson Sports’ market perception but also created a seamless, engaging experience across all touchpoints.