Vegas Moose
Brand refresh, creating a clever, playful identity that would connect with the user.
From logo to colour palette, a full suite of assets was brought-to-life, brief to user. The finalised identity is vibrant, cool, modern and most importantly stands out in a, at times, one dimensional industry.
Bruce Moosson was created as a brand character and ambassador.
A happy-go-lucky Moose, great with the regulars and always welcoming with the new users
Always dressed-to-impress and will pop-up when you need him, he must not be altered, here are three examples for reference.
