We have developed a strategy of controlled bonus expenditure linked to GGW revenues and by player segment.
We treat every promotion as a cost center and analyze them to prove they are beneficial to the business. If we can’t prove positive ROI, the promotion is considered a failure.
Our industry knowledge also allows us to quickly identify and limit bonus abusers.
Our many years of experience in the industry means we’ve worked with nearly every major gaming platform, PAM and CRM software.
Every member of the CRM team is an Optimove-certified professional – one of the leading CRM solutions in the industry.