The stakes are high in gaming and sports betting! To conquer new markets, launch blockbuster games, and maximize customer lifetime value, you need a high-performing marketing team at your side.
So who should be on your dream team? In this article we explore the anatomy of a performance-driving marketing team and how to ensure you have the right skills when you need them.
The Anatomy of a Performance-Driven Marketing Team
The following skills are essential in the world of gaming and sports betting. With this blend of expertise your business will be able to attract and acquire high-value players, optimize account performance, build loyalty and maximize customer lifetime value.
-
Masterminds of Acquisition:
User Acquisition specialists who understand the complexities of your target audience and can navigate the ever-evolving programmatic and social media ad landscape, particularly Google and Meta, are crucial. Their data-driven approach and creative flair will unlock high-value customer pipelines.
-
CRM Champions:
CRM experts orchestrate your post-acquisition strategy, nurturing leads and maximizing customer loyalty. You need people who are experienced in building personalized user experiences and driving up engagement.
-
Creative Strategists:
Engaging and innovative creatives across all channels are your lifeblood. Creative content drives user acquisition. Look for creative strategists who understand the gaming psyche and go beyond painting pretty pictures. Your creative content needs to be backed up with market research, data and robust testing to deliver on KPIs.
-
Data Analysts:
Performance-driven marketing is fueled by data. Everyone in your marketing team needs to possess the analytical acumen to decode campaign performance, identify growth opportunities, and translate insights into actionable strategies.
-
UI and UX Maestros:
Every touchpoint needs to be aligned with your objectives to acquire high-value players and maximize customer lifetime value. Therefore your digital interfaces – apps, websites, social media etc. – all need to deliver the optimum user experiences when players land and engage.
Additionally, every member of your marketing team needs to be focused on driving down critical metrics such as CPI (Cost Per Install), CPA (Cost Per Acquisition), and CPFTD (Cost Per First Time Deposit) rates, ensuring efficient resource utilization and maximizing return on investment (ROI).
External Marketing Partners Can Be Team Players
If you’re struggling to secure internal talent with the precise skills and industry experience you need, there are other solutions. Specialist external marketing partners can be seamlessly integrated into your existing marketing team or entrusted with the entire function.
This strategic approach not only overcomes talent acquisition hurdles but also unlocks a myriad of benefits that can elevate your marketing initiatives.
Access to Specialized Skills
One of the key advantages of external marketing partners is the immediate access to seasoned gaming marketing professionals. These specialists bring a wealth of experience, industry insights, and highly specialized skills. By integrating these experts into your team, you ensure that your marketing efforts are guided by individuals with a deep understanding of the gaming and sports betting sector.
Cost-Effectiveness
Hiring top talent often comes with a hefty price tag, from recruitment expenses to salaries and benefits. Opting for a managed services model with external partners offers a cost-effective alternative and gives you access to specialized skills that may be prohibitively expensive to hire internally. Enjoy the flexibility of scaling resources based on your evolving needs without the financial burden of maintaining a large in-house team. This approach allows you to allocate resources strategically, optimizing costs while maximizing the impact of your marketing initiatives.
Fresh Perspectives
External marketing partners bring with them diverse experiences from working with multiple clients across the industry. Their exposure to various challenges and innovative solutions provides your team with fresh perspectives. These partners are adept at challenging entrenched approaches, sparking creativity, and infusing new ideas into your marketing strategies. By promoting external partners to integral team players, you can create a culture of innovation and continuous improvement within your marketing initiatives.
However, not all marketing service providers are created equal. Choose one with:
- Deep gaming industry expertise: They should understand your specific challenges and opportunities inside out.
- Proven track record: Look for a history of successful campaigns and satisfied clients in the gaming space. Ask to see results.
- Data-driven approach: Transparency and data-driven decision-making are essential for a collaborative partnership.
- Flexible engagement models: Choose an agency that caters to your specific needs, whether it’s filling skill gaps, handling entire campaigns or simply providing strategic guidance.
Remember, building a winning marketing team is not a one-time effort. It’s a continuous process of identifying the right players, optimizing resources, and adapting to the ever-shifting gaming landscape.
If you’d like to discuss how we can help shape your winning marketing team or explore the possibilities of integrating our marketing services into your strategy, we’re here for you. Contact us to schedule a call.