betly
betly approached Incline for a brand logo refresh and evolution of existing brand marketing assets, to enhance what is already strong brand. The focus was on modernising the identity while maintaining its distinctive character.
The brand received a full ‘glow-up’, including updated colour palette, graphics, typography, tone of voice, and online platforms, resulting in a new and improved cohesive and contemporary look.
Brand guidelines were created to ensure consistent use of the brand across all touchpoints, aligning internal teams and external partners while reinforcing betly’s unique proposition across all marketing communications.
